The First Serious Profit Leak in Your Business Part 1

Have you considered that your first serious profit leak could be your free incentive? Is it missing the best call to action? Have you underestimated the power of your free incentive beyond getting an email address?

You need to make sure that you attract the right clients only. You can lose money, if you are advertising and using a pay per click model, by enticing the wrong visitor to your site. You may also attract people who cannot afford your services or programs. 

Take time to research and put careful thought and testing into your incentive. Your incentive is what you are offering in exchange for the visitor’s contact details and consent to being on your list.

Many coaches offer ‘free discovery sessions’ or ‘free strategy sessions’ with the idea that the potential client will like the taste of coaching so much that they will purchase a series of regular sessions.

This can be a serious mistake! It can be huge leak of your time and energy, unless you do it the right way.

Don’t treat your free strategy session as a ‘sample’. Make it clear that this session will solve a one-time only, specific problem and provide a specific, result that will help the session taker move forward. Make it clear that the potential client should expect to be asked to continue on with paid coaching, if the result convinces her your time and services are suitable.

Remember – you have the right to say, ‘I don’t think you are ready for my services right now’ and soften any perceived rejection by re-directing your attendee to a self-help workbook instead or refer her to a joint venture partner.

If you don’t want to use a free consultation as an incentive, consider what other types of free incentives would excite the right visitor into signing up. It could be a report – one that solves the problem that drove the visitor to your site – or a free copy of an ebook you have written.

Whatever you decide, make sure your gift or incentive does contain and conclude with a strong call to action directing the reader to your paid services.

The key points to remember when creating your sign-up incentive is to have a goal for the incentive in mind. 

o	What do you want this visitor to get from this?
o	Will it be the perfect gift or step for her right now?
o	What do you want her to do – simply sign-up to your email list or progress to paid coaching?

Make your incentive attractive only to the right visitor. Actively drive the rest away.

While that sounds counter-productive, you are in a unique situation to pre-qualify people before they get on your list. In the long run, this will pay off for you by having a very targeted list of people that are better community members, more engaged and most likely to purchase your offers.

If this concept and strategy is new to you, I want to introduce you to the latest MyNAMS Profit Planner called "Plug Your Profit Leaks". It's a complete training program that delivers step-by-step implementation plans to help you start fixing profit leaks in your business.

This value-packed information will give you everything you need to identify and fix the profit leaks in your business fast.

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What's covered in this training?

√ Identify Common Leaks and Boost Your Profits
√ 3 Basic Skills for Getting More Sales
√ 5 Ways to Increase Profits Now

And what do you get?

√ TextBook
√ Workbook 
√ Checklist 
√ Tools and Resources Guide
√ Idea Generator
√ Infographic with key points

This is a complete, concise implementation plan that gets to the key information and walks you through fixing the common profit leaks.

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To your success.

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